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Custom development for online stores

Most of our work is on WordPress and WooCommerce, where we write custom plugins, templates and integrations. We also work on other platforms, and we build complete systems from scratch when off-the-shelf software can't do the job.

Talk about your storeAll services

WordPress and WooCommerce

  • Custom plugins built to WordPress standards, with their own admin pages
  • Theme and template overrides for product, cart, checkout and account pages
  • Pages built as clean code instead of fragile page-builder layouts
  • Fixes for conflicts between plugins, themes and payment gateways

Other platforms

  • Stores on other e-commerce platforms and hosted carts
  • Moving a store, its products and its customers to a new platform
  • Headless and API-driven stores

Built from the ground up

  • Web applications with their own database, user accounts and admin panels
  • Multi-company platforms with separate logins for staff, partners and clients
  • Billing, invoices and usage-based pricing
  • Integrations with payment, messaging, shipping and AI services

From our work

Shared dashboard code that builds sister stores' admin tools from one source, so features stay in step.
1 codebase
Our own cart recovery platform: plugin, hosted service, AI replies, three portals and billing.
From zero

Real results from client stores. Names kept private.

Questions about custom development

Do you only work on WordPress?

No. WordPress and WooCommerce are where most of our work happens, but we work on other platforms and build custom software from scratch.

Will a custom plugin break when WordPress updates?

We write against WordPress and WooCommerce's own hooks and never edit other vendors' plugin files, so updates don't wipe our work.

Who owns the code?

Work made only for your store is yours, with the files and a note of what was built. AFA North's own plugins stay ours, and you use them at no extra cost while you work with us.

Other services

Start a project

A fix, a feature, ongoing support, a new build, or cart recovery by text. Tell us what you sell and what you need, and we'll come back with a plan and a price.